UBT is a momentous project empowering biking enthusiasts to participate in the sport in new ways. From hardcore downhiller riders to casual cross-country mountain bikers, this project set out to generate broader awareness and interest in a new, first of a kind, lifestyle destination, a mountain bike park. This unique and human-powered playground would be the first of it’s kind in the backyard of Los Angeles.
Role
Creative Direction, Branding, Strategy
