Majestic Hospitality Group is a dedicated team of professionals in hotel operations, market assessment, financial analysis and leading hospitality technologies. In re-imagining their brand, we sought to highlight the creativity, ingenuity, and care that results in the amazing hotel properties they create. The modular logo system was designed to be evocative of the experiences they create. Care was taken to develop typography guidelines that could be applied to both presentations and data driven analysis reports. With the website design, we sought to communicate their values and showcase their work, while reducing all noise. Through the use of responsive web design practices and fullbleed background imagery, users are brought into an immersive experience that invites you into the hotels they develop.